Behind the Scenes: How Deyga Makes Its Plant-Based Hair Color

What if we told you this hair color wasn’t born in a boardroom, but from your DMs?

That’s exactly how our journey began. Every day, customers reached out asking for a toxin-free or chemical-free hair dye that wouldn’t trigger itching, burning, or sensitivity. We heard you loud and clear. And when we started digging into what was already out there in the market, we were stunned. The so-called “herbal” and “ammonia-free” dyes still had hidden chemicals like PPD, hydrogen peroxide, and other irritants masked behind marketing jargon.

That’s when we knew. A true solution had to come from nature, and nothing less.

The Challenge of Going 100% Plant-Based

Creating a natural hair dye isn’t as simple as mixing leaves in a bowl. Our goal was ambitious. We wanted to extract a deep black stain using Indian herbs without compromising purity, safety, or ease of use.

We began with a traditional base of henna and indigo, time-tested in Ayurveda. But here's the catch. It required 5 to 6 hours of wait time, which didn’t align with today’s fast-paced lifestyle. We knew if it wasn’t convenient, even the most health-conscious users might return to chemical alternatives.

So, we rolled up our sleeves and went deeper into Ayurvedic texts. We studied dozens of herbs, tested endless formulations, and learned firsthand the art of sourcing honestly grown, chemical-free botanicals. Our trials often felt like two steps forward, three steps back.

One turning point? A batch that stained too quickly. It felt off. We sent it for lab testing, and sure enough, the indigo sample had traces of PPD. That shook us. If even we could miss contamination without lab reports, how could customers trust what they’re using?

This incident forced us to restart our sourcing process entirely. We built direct relationships with farmers who understood our strict quality requirements. Clean raw material became our non-negotiable foundation.

Two Years, Dozens of Batches, One Honest Hair Color

With clean herbs in hand, we ordered kilos of white hair strands to test our formulations in-house. Each version went through real-time application, feedback, and adjustments. We wanted a hair dye best for sensitive skin but still rich in color, free from strong odours, and effortless to use.

Once we landed on a promising formula, we handed it over to our trusted circle. Our team, our families, and longtime customers all tried it. Their reactions helped us tweak the formula for optimal color payoff and minimal processing time.

Finally, after two long years of relentless research and setbacks, we introduced Deyga’s Plant-Based Hair Color. It’s not just eco friendly, it’s personal. Every strand, every scoop, every pack carries the effort of our team and the trust of our community.

Ready to switch to the future of hair color?
Deyga’s chemical-free, plant-based hair dye is here for your sensitive scalp. Try it today. Your hair deserves honesty.