What Are Face Serums? A Complete Beginner’s Guide

What Are Face Serums? A Complete Beginner’s Guide

When skincare revolves around a huge range of product collection, one thing that most of us look for is to target our skincare condition and treat them. In such cases, serums are one such product which targets the skin issues and treats them accordingly.

In this blog, you will know what serums are, how they help skin transform, and which serum can be used for which skin type, everything in detail.

What are Facial Serums?

A face serum is a concoction of 70% active ingredients which appears slightly thicker than water and thinner than oil. It is used in between cleansing and moisturising your skin to allow the active ingredients like hyaluronic acid, glycolic acid, vitamin C, etc to perpetrate deeply into the skin, unlike face oils. It addresses specific skin problems like ageing, alleviating skin wrinkles, retaining the skin moisture, to go light on the makeup, etc.

The difference between a face serum and face oil is that: Face Serum dives deep into the skin because of the smaller molecules and helps in retaining the moisture from within. While face oils work on the skin’s surface to maintain moisture. The thick and oily texture makes it difficult to sink into the skin.

Serum Type Ingredients and Benefits


Key Ingredients / Actives

Benefits / What It Addresses

Stabilized Vitamin C 

Brightens dull skin tone, reduces dark spots and pigmentation, boosts glow, adds antioxidant protection, improves skin texture & radiance

Botanical oils + skin nourishing oils 

Deep nourishment and moisture, improves skin softness and elasticity, supports skin barrier, helps soothe and soften skin, may help reduce dryness and dullness

Hyaluronic Acid 

Provides deep hydration, plumps skin, softens fine lines, helps skin look supple and healthy, restores moisture balance without greasiness

Niacinamide 

Regulates oil production, reduces uneven tone, calms inflammation, shrinks enlarged pores, improves skin barrier — good for acne prone or oily skin

Retinol

Promotes cell turnover, reduces fine lines / wrinkles, smooths texture, can help fade old pigmentation and improve elasticity over tim

Alpha Hydroxy Acids

Helps remove dead skin cells, improves skin texture, clears clogged pores, fades surface pigmentation / dullness, smooths skin surface.


Benefits of a Face Serum

Every skincare product has its own accolades, and a serum is no exception. With ingredients like hyaluronic acid, glycolic acid, and vitamin C, it becomes clear why you need a serum for face care if you want visible improvements: 

  • Helps in lightening the scars, skin blemishes, fading dark spots, and improving overall brightness of the skin.

  • Collagen and vitamin C serum helps in making the skin firmer, fuller, and plumper thus reducing the ageing signs.

  • With regular use of face serum, your skin will be less inflamed, resistant against dryness and redness thus making it look moisturised and dewy.

  • Lesser open pores which mean lesser pimples, blackheads, and whiteheads.

  • Reduces the puffiness in your eyes thus making it look fresh. You can use it as an eye mask.


What Does Serum Do For The Skin

What Serum Does

Why It Helps

Brightens skin

Fades dullness and gives a fresh glow

Reduces dark spots

Targets pigmentation and evens skin tone

Controls acne

Fights bacteria and calms inflammation

Smoothens texture

Minimizes bumps and rough patches

Hydrates deeply

Lightweight formula absorbs fast and boosts moisture

Reduces fine lines

Supports collagen and keeps skin youthful

Boosts glow

Provides concentrated nutrients for healthier skin


How to choose a Face Serum?

Once your face wash, exfoliator, moisturiser, sunscreen, and makeup essentials are sorted, the next step is finding the right serum for your skin.

There are serums for almost every concern, but choosing anti ageing serums becomes especially important as skin matures. Retinol, peptides, and antioxidant rich formulas help restore elasticity and reduce wrinkles.

When choosing, always consider:

  • The skin problem you are trying to treat: if it's the dark patches around the mouth, skin tone, eye puffiness, blemish.

  • Skin type: oily, dry, acne prone skin. Read the description and purchase the serum that directly addresses your problem.


Spotlight on a Natural Solution

For those seeking a holistic approach, Deyga’s Beautifying Serum offers a unique blend of oils and herbs. Formulated to help skin look young and healthy, it is non greasy, lightweight, and fast absorbing, leaving the skin feeling incredibly smooth and soft. It's a fantastic example of a well rounded best face serum for men and women that addresses multiple concerns naturally.


How to Apply Face Serum?

Here is a step by step guide to apply face serum correctly. Many people don’t see results simply because mistakes aren’t allowing your serum to work. With the correct routine, however, the results can be transformative.

  1. Start cleansing your skin well with a gentle cleanser or face wash to remove dirt oil, and other product residue.

  2. Pat dry, and apply toner of your choice based on your skin type.

  3. Now, when the skin is a little damp, take 2   3 drops of serum, and gently tap them all over your face and neck.

  4. While using serum focus on the skin concern areas like spots, fine lines, etc for extra effects on skin issues.

  5. Wait for a minute, and moisturize the skin to seal the products into the skin.

  6. Then follow up with sunscreen SPF 30 or SPF 50 for protecting skin from UVA and UVB rays.

  7. Apply consistently in both morning and night, or as directed for visible results.


Conclusion

Face serums are way more highly potential compared to other skincare products especially if you are looking for targeting a certain skin condition. Some of the common skin conditions include pigmentation, dark spots, active acne, blackheads, etc can be worked on when you incorporate the right serum in your skincare routine.

Check out the directions and use them safely so that they help in making your skin healthy, bright, and even radiant from within!


FAQ’s

Can I use a serum every day?

Yes, most serums can be used daily. Just follow the instructions and start slowly if it's an active ingredient.

Should I apply serum on wet or dry skin?

Always apply serum on slightly damp skin for better absorption and effectiveness. Post cleansing you can use them!

Can I layer more than one serum?

Yes, but use thin to thick order and avoid mixing strong actives like Vitamin C + Retinol. Ensure to patch tests and use them accordingly.

How long does it take for a serum to show results?

You’ll see basic improvements in 2–4 weeks, and deeper concerns in 6–8 weeks with consistent use.

Can oily or acne prone skin use serums?

Absolutely! When you choose lightweight and non comedo genic serums work great for oily and acne prone skin.

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