I started Deyga with bare hands, a heart full of hope, and a kitchen full of native ingredients. The first time I melted oils and mixed herbs for the Charcoal Bath Bar, I had no fancy equipment. Just a spoon, a stove, and a dream. That bar healed my acne-prone skin, and in that quiet moment, I knew this had to be shared. That’s what Deyga has always been about: sharing the goodness of nature through clean beauty, in its purest form, with as many people as possible. Read more about how I turned a kitchen experiment into a clean beauty brand rooted in nature and purpose.

Here’s what lies at the core of everything we do:

1. Sustainability is our way of life

We don’t treat sustainability as a checkbox. It’s a way of thinking, whether it’s our packaging, our sourcing, or our farming practices. Many of our ingredients come from Deyga’s own farms, where we grow botanicals with care, without harming the land. We are mindful of what we take and how we give back. Our idea of building a clean beauty brand starts right from the farms!

2. Every product is handcrafted with intention

Handmade beauty is personal. It means every batch is prepared in small quantities, blended with precision, and checked for purity. There’s no conveyor belt involved, only real people who believe in real and natural skincare. Our formulations are crafted from scratch after deep research and development, rooted in both traditional knowledge and modern science.

3. Ayurveda meets Innovation

We honour age-old Indian rituals, and we also take them forward. Our team carefully infuses Ayurvedic ingredients with modern science, creating toxin-free products that are not just effective but trustworthy. We don’t cut corners. We take our time. Because your skin deserves formulas that are safe, stable, and soothing.

4. Proudly Made in India, for the world

Every Deyga jar tells a story from Indian soil. From Coimbatore’s fields to our clean labs, it’s all made right here. And the love it has received globally proves that Indian formulations, when done right, are not just good, they are world-class.

5. Conscious consumerism is the future

We encourage you to know what you’re buying. Flip the jar. Read the label. Ask questions. Our community deserves honesty. That’s why we’re open about what goes inside our eco-friendly products and why we use them. When you shop with awareness, you support purity, people, and the planet.

I share these values with you because they are the soul of Deyga. We are not perfect, but we are purposeful. And when you choose us, you’re not just picking up a product, you’re joining a movement. If you aren’t already a part of Deyga, I request you to explore and try our handcrafted, sustainable, and clean beauty products today.

Shop now and feel the difference!

Thank you for growing with us.

With all my heart,
Arthi