Hi Deyga fam,
It’s Arthi here.

If there’s one thing I’ve learned on this journey, it is that dreams rooted in purpose always find their way. When Deyga began, I wasn’t setting out to build a brand. I was simply following a feeling, a calling to go back to our roots and embrace the beauty that already lives in nature.

Rooted in Tradition, Grown with Care

I’ve always been someone who found comfort in traditions. As a child, I watched my family rely on Ayurveda and home remedies for everything from a runny nose to skin breakouts. That love for Indian wisdom stayed with me, and when I began working with skincare, I knew I wanted to create something pure. Not just effective, but meaningful.

It all started with a small experiment in my kitchen. I had acne-prone skin, and no fancy product seemed to work without leaving my skin even more irritated. I remembered how my grandmother used to have a quick DIY for everything. That became my starting point.

Every night, after wrapping up my regular chores, I would spend hours testing and refining what would soon become our first product: the Charcoal Bath Bar. I burnt a lot of batches. Some were too dry, some didn’t lather, and some just didn’t feel right on the skin. But one day, it clicked. The right blend of activated charcoal, nourishing oils, and natural fragrances came together. That was the beginning. That was Deyga’s first heartbeat.

Choosing Conscious Consumerism

One of the core ideas that kept me going was conscious consumerism. I always felt that people deserved to know what they were putting on their skin. Not just a list of ingredients, but the story behind them. This awareness is powerful. It creates a deeper connection between people and products. That’s why we share our process openly from sourcing pure ingredients to crafting each product by hand.

Sustainability is a Way of Life

From the beginning, sustainability was never a separate strategy. It was the way we lived. I wanted every product to be kind to the Earth. From reusable packaging to zero-waste production methods, we take one conscious step at a time. Clean beauty, to me, is not just about avoiding harsh chemicals. It is about respecting both the skin and the soil.

That’s why we grow many of our herbs, flowers, and botanicals in our very own Deyga farms. It allows us to stay in control of the purity and quality, right from the seed to the skin. It’s slower, but it’s sincere.

Bringing Indian Standards to a Global Stage

I also strongly believe that our Indian standards don’t need validation from outside. They deserve to shine. Our rituals, herbs, and formulations are rich with science and soul. So, as Deyga grew, it became my quiet mission to bring our Made in India creations to the global market while still staying true to their origin.

Where Ayurveda Meets Science

The bridge between Ayurveda and science is where Deyga lives. We blend time-tested traditions with continuous research and development. Every product is backed by study and real feedback, not just trends. Our thoughtful formulations are created with patience. They are made to serve, not just sell.

Let Your Work Reflect Your Intention

Through every step, my goal has remained the same: to make skincare that feels like home. Gentle, trustworthy, and rooted in nature. And to all the dreamers out there, I just want to say, if your vision comes from the heart, keep at it. You don’t need to be loud. Let your work speak. Let your values shine.

With love,
Arthi Raguram