Top 10 Hair Colour Brands in India: Best Picks for Safe and Vibrant Results

Choosing the right hair color does not depend on finding the right shade alone. The formulation, coverage, ingredients, and how they work when combined with natural hair, everything else matters. And picking the right hair color is more important especially if you are looking to cover your grey hair or white hair without compromising the hair care.

From ammonia-free options to plant based hair colors, there are quite a lot of options available in India based on the coloring needs. Some are designed for covering the grey hairs while others focus on giving a more natural look like finish or a gentle coloring experience.

In this guide, get to know the best hair colors available in India, considering the key features, coverage, color options, price, and what makes each one worth considering!r, you'll find options to compare based on what works for you.

Top 10 Hair Color Brands in India

Let's dig in detail about every product in terms of brand, price, how they work on your hair, and everything in detail.

1. Deyga 100% Plant-Based Hair Color

Price: ₹749 / 250 g

Best For: Covering grey and white hair stands.

Why Is This Best for Your Hair?

• The plant based hair color formulation is a combination of henna and indigo as primary coloring ingredients, followed by botanicals like amla, aloe Fenugreek mm bringraj, and hibiscus.

• The product formulation has no ammonia, PPD, hydrogen peroxide, acetate, and resorcinol.

• The two coloring steps (Henna first and Indigo for achieving black color) makes it positioned for covering grey and white hair with a natural black finish.

How Does Deyga Hair Color Work?

Deyga uses a two-step henna and indigo process:

Step 1 - "Henna": Henna has been diluted in plain water and applied on dry and clean hair. Let them sit, and after rinsing, you will get a copper-based tone.

Step 2 - "Indigo": The indigo paste is mixed just before the application, and applied over henna treated hair. This is the step where the "Black color" gets developed. Initially hair might look slightly greenish blue, but they will turn black in few hours.

What Shade Can You Expect?

Black. When you use the plant based hair color on grey or white hair, the final result varies depending on the starting hair color, and based on the gray/white hair count.

Best Suited For:

Those looking for a plant-based black hair colour for grey or white hair, without any ammonia, PPD or hydrogen peroxide.

2. Indus Valley Natural Gel Hair Colour

Price: From ₹615 / pack

Best For: Covers grey hair and for getting a natural hair colour with multiple shades.

Why Consider It?

• Unlike mixing and applying, this hair color is gel based and can be directly used on the hair with the brush.

• The Plant-based gel hair colour has a wide range of shades like natural looking browns and black as well. The shade colors include Black, Dark Brown, Medium Brown, Light Brown, Burgundy and Copper Mahogany.

• According to the brand, the formula provides 100% grey coverage, making it the best choice for people who prefer covering the visible grey strands.

What Makes the Gel Formula Different?

The key difference that stands out is the texture of the product. The application will be smoother and easily make a difference in the grey color hair strands

What Shades Are Available?

There are 6 shades exactly, and you can pick the range whichever suits you rather than just going with black or brown!

Best Suited For:

People who prefer multiple shades to try, and also want safer formulation that is alternative to commercial ones filled with hydrogen peroxide based dyes.

3. Naturenna Natural Henna + Indigo Combo

Price: ₹249 / 200 g

Type: Two-step henna and indigo hair colour

Best For: Covering grey hair strands and for naturally darker hair shades

What Makes It Different?

• The formulation uses a combo - "Henna and Indigo", which creates darker hair color shades. 

• Henna has been initially used to create a brown base, and indigo - the next step that is applied afterwards gives a deeper color like brown or black.

• Naturenna states that the formula contains no chemicals like PPD, ammonia, peroxide, or synthetic dyes.

How Does the Two-Step Colouring Work?

Step 1 - "Henna": The henna paste is initially made, rested for some time, and applies to the hair.

Step 2 - "Indigo": The indigo powder is mixed, and then used over henna treated hair for achieving the black or brown shade on the hair strands.

What Shade Can You Expect?

The final shade ranges between rich brown to natural black. The color variation happens based on the indigo processing time; The longer processing time gives brown to black shade, while shorter ones give warm brown shade. You can see the final color within 24 - 48 hours.

Who Should Consider It?

For people who want powder based hair color, for covering the grey hair, then this hair dye is the best option as it uses traditional henna-and-indigo process.

4. Godrej Nupur 100% Pure Henna

Price: From around ₹40 / pack, depending on pack size and seller

Best For: Adding natural colour and conditioning to the hair

Why is Godrej Hair Color Different?

• The Godrej Nupur is a henna-based hair color, where the henna is sourced directly from "Rajasthan", which is known for achieving warm reddish brown color on hair.

• The formulation is made of pure henna with nine other herbs like amla, jatamansi, neem, brahmi, and more which is a part of herbal formulation.

• The powder formula is mixed with a water (any liquid) to form a paste and applied evenly to the hair strands. 

What Colour Does It Give?

Henna naturally gives a warm red, copper or burgundy-toned colour, rather than a plain black shade. If you are looking to achieve only black or brown shade, then after this step, you should apply Indigo, for achieving the color.

Who Should Consider It?

A good option for people who prefer a simple henna-based hair colour and want warm reddish-brown tones rather than a conventional black or brown hair dye.

5. Khadi Natural Organic Indigo Leaf Hair Color Powder

Price: ₹299 / 100 g

Best For: Darkening henna-coloured hair and covering grey hair with deeper shades

Why Indigo Leaf Powder?

• Indigo is generally applied after henna, as the reddish brown base then turns into brown or black after indigo application.

• The 100% Indigofera tinctoria leaf powder without additional colouring ingredients is mixed with water to form a paste, and can be used directly for those who prefer traditional plant-based hair colouring.

How Does It Work?

Indigo and henna are two different products, which work differently. Henna often creates a base, while indigo has blue toned pigment which helps in deepening the overall hair color. According to the brand, the powder is mixed with lukewarm water, applied, and left for around 45 minutes to an hour before rinsing.

What Shade Can You Expect?

When used with henna, they give a dark brown to black shade. The final color depends on grey hair counts, and how long the processing time is!

Best Suited For:

People who want a pure indigo-based hair colour to darken henna-treated hair, especially to achieve deeper brown or black shades for grey coverage.

6. Aroma Magic Henna Hair Colour

Price: ₹225 / 200 g

Best For: Adding a warm natural tint while conditioning the hair

Why Consider It?

• The henna gives a natural color to the hair rather than giving a deep black which seems to be artificial for few!

• The formulation is a blend of henna, cassia, amla, fenugreek, shikakai, green tea, and aloe vera.

• The brand positions it as a natural hair color and also a conditioner because of the presence of aloe vera, hibiscus, and fenugreek. For people who experience dryness after hair dye, this is one of the options you can give a try.

What Colour Can You Expect?

Aroma Magic Henna gives a warm reddish-brown or copper-toned result. The color will be more visible on white and grey hair strands than natural blackish hair.

Best Suited For:

People looking for a natural henna hair colour with a warm reddish-brown finish, especially those who  want to avoid dryness post hair dyeing process.

7. Kama Ayurveda Organic Hair Color Kit

Price: ₹2,195 / 200 g

Best For: Grey hair coverage and those looking for a natural black hair colour

Why is Kama Ayurveda Hair Color expensive?

• The kit has organic henna and indigo hair powder, where henna acts as a base and indigo helps in giving a deeper black shade.

• The right process helps in covering your grey hair colors without any presence of synthetic or conventional hair dyes.

• The kama ayurveda hair color has a conditioning hair colouring treatment that leaves hair softer, shiny, and fuller. Also, the brand states that its henna is 100% natural and EcoCert-certified.

How Does It Work?

Step 1 -"Henna": Henna is prepared at first and applied initially to create the base colour. The brand recommends leaving it on for around one hour before rinsing.

Step 2 - "Indigo": Indigo is then prepared separately and applied to the henna-treated hair. Leaving it for longer can help develop a deeper black result.

What Shade Can You Expect?

The kit is designed to give a deep, natural black colour. Henna alone can produce brown to reddish-brown tones, while the subsequent indigo application deepens the colour towards black. 

Best Suited For:

People looking for a two-step natural hair colour for grey coverage, especially if they want a deeper black shade using henna and indigo rather than a conventional permanent hair dye.

8. Biotique Herbcolor Hair Colour

Price: ₹375 / 50 g + 110 ml

Best For: Grey coverage and those looking for a ready-to-use hair colour in natural-looking shades

Why Herbal Hair Color?

• The formula is a combination of botanical ingredients like bhringraj, black tea and hibiscus, which provides 100% grey coverage, making it relevant for people looking to cover grey or white hair.

• They have multiple shades where you can choose between Black and Brown family depending on the colour you prefer.

• The conditioning-focussed hair color which covers the grey hair and also provides natural shine while keeping hair smoother.

What Shade Can You Expect?

The current range includes Natural Black, Darkest Brown, and Brown (4N). 

Who Should Consider It?

People looking for a herbal hair colour with better grey coverage, especially for those who prefer a convenient formulation and want to choose between black and brown shades.

Other Hair Color Options

While plant-based hair colours are a popular choice, there are also conventional hair colors who prioritize quick application and a wide range of color options. Here are two such option to consider.

9. Garnier Color Naturals Crème Hair Colour

Price: ₹219 / 70 ml + 60 g

Best For: Grey coverage and those looking for a wider choice of long-lasting shades

Why Garnier Conventional Hair Color?

• They are formulated with a blend of oils like avocado oil, almond oil, and olive oil, which helps in deeply conditioning hair while coloring.

• You can opt for a wide range of hair colors like intense red, rather than just black and brown family colors.

• Also according to the brand, the color lasts for up to 8 weeks while a certain hair color even lasts for 10 weeks.

How Is It Used?

The colourant and developer are mixed in a 1:1 ratio in a non-metallic bowl, and applied to the hair, starting from the roots. The processing time is around 30 minutes, followed by rinsing with plain water and applying conditioner. 

Best Suited For:

People who want a conventional permanent hair colour with new hair color shade choices compared to traditional henna based colors.

10. L’Oréal Paris Casting Crème Gloss

Price: Around ₹600 - ₹700 / pack

Best For: Glossy colour, subtle grey blending and those who prefer a lower-commitment hair colour

Why Consider It?

• The current formula contains a combination of glycolic gloss complexes, which L'Oréal helps in sealing the hair cuticle and improves in creating shine and smoothness.

• The L'Oréal's Casting Crème Gloss is a semi-permanent option which gradually fades over 25 washes.

What Makes It Different?

The main difference is its semi-permanent colour format. Instead of permanently changing the hair colour, this type makes you experiment with a new shade or avoid a noticeable regrowth line.

What Shade Can You Expect?

The range includes Ebony Black, Dark Brown, Chocolate Brown, Burgundy and several other shades. The final colour depends on your starting hair colour and the shade selected.

Who Should Consider It?

People looking for a semi-permanent hair colour with a glossy finish, especially if they want to blend early greys or try a new shade without committing to a permanent colour.

Which Natural Hair Colour Should You Choose?

If you are looking for a plant-based hair colour for grey or white hair, Deyga’s Plant-Based Hair Color is one of the best options to consider. Unlike conventional hair dyes, they have a two-step henna and indigo colouring process which creates a natural-looking black shade. 

The product has also attracted attention beyond users, as actors Vinay and Simran seen using Deyga Plant-Based Hair Color in reels shared online. The formulation is made without ammonia, PPD and hydrogen peroxide, which are commonly found in conventional hair-colouring products. Also, it has plant-based ingredients like amla, bhringraj, aloe vera, fenugreek and hibiscus, making it a good choice for plant-focused haircare routine.

Conclusion

Picking the right color for your hair depends more than just the shade you prefer! The Natural hair color type, percentage of grey/white hair, coverage, application steps, waiting time, how long the color lasts, are some of the factors which should be considered before choosing one!

If you prefer a plant-based approach, henna and indigo-based colours can be a good choice.  On the other hand, conventional options are available which offer a wider variety of shades, easier application and different levels of colour longevity.